Thursday 3 February 2011
Evaluation Question 3
What have you learnt from your audience feedback?
How we used our feedback on the rough cut to improve?:
After we created the rough cut we showed it to our audience, which was mainly our class, friends and family. We asked for feedback on our trailer and what we could do to improve, i found this helped us to adapt the trailer to suit our target audience and this would attract more of them to watch the soap opera.
The main feedback we received was to add non diegetic music to the trailer to make it more appealing and to make the protagonist look more powerful. This would also make her seem more sexy and would be making use of Laura Mulvey's Male Gaze Theory. We had originally planned to have music on our trailer to give the powerful connotations and were glad that our target audience felt the same as this meant that we were addressing our target audience correctly. We were also told to add extra diegetic heel clicking sounds in time with Helen's walking to further connote her power, we had not thought of this originally as we had planned to begin the trailer with non diegetic music and we found that after adding the footsteps (which we recorded over the footage on I Movie), our attention was caught immediately by the footsteps and this added with the music was attention grabbing. We were also advised that the scene where the boys are laughing cuts off quite abruptly and for it to flow with the rest of the trailer we would have to elongate it. After doing this we found that the trailer flowed much better. Other feedback that we received was that the slap needed an over exaggerated extra diegetic sound to make the slap more dramatic to attract the audiences attention more. This would help to make our trailer a more conventional soap opera trailer. After doing this we found that it was really effective and dramatic, and this is in keeping with the over the top, melodramatic soap opera conventions makes the trailer attention grabbing.
We decided to change the narrator at the end of the trailer because we felt that it sounded too dramatic and our audience feedback regarding the narration was that it didn't really fit with the theme of the trailer and that we needed something to establish the time and date of the soaps launch. We also added a picture of the Helen How road sign to further establish the soap.
By showing our class and friends, who are mainly students, we have asked members of our target audience of 16-25 and by catering the needs of these members we are catering the needs of our target audience and creating our trailer to suit them. We particularly asked students who are in the Category E audience and these made up a large percentage of our target audience. We have tried to make use of Dennis McQuail's Uses and Gratifications Theory which enables our audience members to actively seek out our trailer because it is what they want it to be and also something they can relate to.
How I used the audience feedback on my magazine and poster to improve my final edits?:
Feedback on my magazine was very important to me as it would be my audience who are buying the magazine and by creating it to suit the needs of my audience i know that they like it and will buy it. By asking a few specific members of my target audience, particularly students aged 16-20, from Category E audience members, I was able to see what my audience liked and how i can create my ancillary task to be specifically what attracts them. I recognise the importance of my audience by what Tony Angelotti said when he said "it is the audience who tell you what they want" and by creating my magazine to be exactly what my audience wants I am increasing how many people will buy my magazine and also watch my soap opera. I also strongly appreciated my audiences feedback on my poster as my poster is a vital tool to attracting my audience members, if many had seen the trailer on the television or Internet then seeing posters displayed on the back of magazines or in the train station will remind them of the trailer and intrigue them to watch the soap opera. Audience feedback on how i should change the poster so that it attracted them more was vital as it meant i could change my poster to do its job effectively. Without the feedback from my audience I would not of been able to create an effective trailer which not only advertises our soap but attracts audience members to watch it. As well as an effective magazine and poster which further promote my soap and show more story lines.
Saturday 22 January 2011
Magazine Final And Feedback
Magazine Final
After altering my draft magazine to suit the needs and wants of my target audience, i created my final magazine and received more feedback:
- Much better than the draft, the white space is filled more and the title is now more eye catching and by moving the pictures it is more apparent that they relate to the title. - Class
- I like how you have moved the images for the other story lines to the bottom and used the colour block to make them stand out more, the cover looks busy and eye catching. - Friend
- Now that the title and main images is bigger, it is much more eye catching and the use of the blue and pink colours makes it easier for both a male and female audience to be attracted to it. - Family member
- There is still a lot of white space but it works because if you added new colours it wouldn't fit with the colour scheme and would make the blue and pink less powerful in attracting both males and females. - Family member.
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