Soap Opera Trailer Scheduling

Soap Operas producers aim to advertise their soaps using trailers to as many audience members as possible. This is done on the TV, radio and Internet. The main times soap opera trailers are shown is during prime time which is around 8 and 9pm. This is because a large proportion of TV viewers watch their favourite programmes around this time and therefore the trailers and adverts will be viewed at this time. Trailers are also shown throughout the day during daytime television and this is aimed at many mums and housewives as well as the unemployed from Category E audiences.

Television schedule:

10:00: Emmerdale trailer on ITV, taget audience: Category E, stay at home mums and the
unemployed.
13:00: Eastenders trailer on BBC1, target audience: Category C1 and C2, junior managers and
skilled tradesmen. Category D and E unemployed, stay at home mums and students.
18.45: Hollyoaks trailer on Channel 4, target audience: Category D and E,
students.
19:25: Eastenders trailer on BBC1, target audience: Catergory C1, C2, D and E. Families watching television in the evening. Commuters coming home.
20:30: Neighbours trailer on BBC1, target audience: Category C1, C2, D and E. Primetime.
21:00: Eastenders trailer on BBC1, target audience: Catergory C1, C2, D and E. Primetime.
21:30: Hollyoaks trailer on Channel 4, target audience: Category C1, C2, D and E. Students and adults.
22:00: Hollyoaks trailer on Channel 4, target audience: Catergoy D and E. Students and adults.

Radio Schedule:

08:30: Eastenders trailer on Heart fm, target audience: Category B, C1, C2 and D. Commuters driving to work.
17:00: Eastenders trailer on Radio One, target audience: Category B, C1, C2 and D. Commuters coming home from work.