Soap operas use trailers for a number of reasons: it could be to advertise new characters coming into the show, the death of a character or a new storyline with a whodunnit theme. The trailer itself will provide the audience with a basic insight into the events happening in the soap but will leave out vital information which the viewer will want to find out and in order to find out they will want to watch the show. Trailers will also concentrate only on one event whereas the actual episode will be focusing on other storylines involved with other characters and progress in real time following plots and sub-plots. Trailers advertise the event without revealing the twists and excitement that an episode will have, the trailer will give you and insight into what will be happening and what time and what channel to watch it on. This is usually in the form of the channels ident being used at the end of the trailer.
A soap opera trailer will typically start by introducing characters from the soap, and will then progress onto introducing a new plot. It will then begin to reveal storylines and before the end, will have a tagline. For example: In the Mitchell Sister's trailer, the tagline is: The Square, Under New Management. Also: The strictly not for the faint hearted trailer has a narrator at the end saying "strictly not for the fainthearted" and this is playing on Calvin's actor's appearence in the BBC1 show as well as how the fainthearted should be aware of his death.
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